How to determine expected unit sales in a sales budget with a first year business?
I’m working on an assignment and I need to come up with the sales budget for my company I just made up. How do I calculate this number if I have never been in business before and I don’t know how much sales to expect?
Do you have the past sales records?
Incase same is not available or your product is new in the market,
then you may have to base your assumptions on the market demand.
Incase you have details of market demand for this particular product, do a quick analysis of existing competitors, their strengh and their percentage sale.
then you can determine how you are going to position yourself and how much sale you can expect.
based on above assumptions, you can set a realistic estimate.
you may say that first two months, you will have no sale( blank calls).
then you may assume 5% sale in the third month.
then you may try for growth on each quarter based on the SWOT analysis done by you.
Incase you need my help you may mail me
good luck to you